The survey was conducted by the National Frozen and Refrigerated Food Association (NFRA) in advance of National Ice Cream Month to reveal the latest trends and habits of American consumers.
The industry group said most adults (about 77%) believe ice cream is part of a balanced diet, and that fruit-based varieties are a healthier option, especially for younger shoppers. I discovered. According to the survey, Gen Z and millennial consumers said they felt “less guilt” when eating fruit-based ice cream compared to chocolate ice cream. Younger consumers were also attracted to better options for themselves.
According to the NFRA, labels continue to play an important role in consumer decision-making, with nearly half of respondents saying they “constantly” check labels to decide what’s best for them. .
Among respondents with children, the trade association recorded a “substantial level of interest and consumption” for ice cream. Studies show that adults with children consume ice cream and frozen novelties more often than adults without children, parents eat ice cream about nine times a month, and spend more time exploring ice cream counters. Turned out to be spending a lot of time.
In addition to being the consumer group more likely to purchase the healthy ice cream category, Gen Z parents also admit to being more demanding about their children’s diets. Findings show that more than two in five Gen Z adults (43%) hide ice cream from their children to limit ice cream consumption, compared to just a few Gen X parents. 21%.