Netflix’s crackdown on password sharing was very unpopular, but it seems to have worked, at least in the short term. Even though the service lost 1 million subscribers in the second quarter of 2022, Netflix’s subscriber numbers have recovered. In its latest quarterly report, Netflix boasts an increase of nearly 6 million subscribers.
A near-constant flow of new subscribers is necessary for Netflix’s stock price to rise. As services grow, there are fewer and fewer ways to do that. If you’re going to keep nearly everyone who’s already using the service, you need to draw in new viewers with “can’t miss” shows. It can also extract new value from those who already use the service, such as cracking down on people sharing Netflix passwords and forcing additional users to pay a small monthly fee.
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latest netflix issued a letter to investors So they shared:
While cancellation response is low and we are still in the early stages of monetization, we are seeing healthy conversions of renter households to fully paid Netflix memberships and widespread adoption of additional member features. Our revenue and paid memberships are positive compared to before we launched Paid Sharing in all regions in our latest launch… Now that we have broadly launched Paid Sharing, we have more confidence in our financial prospects. We expect revenue growth to accelerate in the second half of 2023, driven by increased monetization from our most recent Paid Sharing launch, expansion of our efforts to nearly all remaining countries, and continued steady growth in our ad-supported plans.
Most Popular Netflix Shows of All Time
According to the streaming service, these are the most popular series based on total views in the first 28 days of their release on Netflix.