In a time when self-made millionaires are getting more flamboyant—think Jeff Bezos wearing a cowboy hat and heading into space—many of the generationally wealthy are clearly restrained, at least when it comes to what they wear. Described as “hidden wealth” and “quiet luxury,” their current dress code is expensive but modest.
Quiet luxury has long existed among the wealthy, Inheritance And the wardrobes of stealth-wealth celebrities such as Gwyneth Paltrow, Mary-Kate and Ashley Olsen, and Sophia Richie Grange imitate this trend and are growing in popularity among upper-middle-class youth. On TikTok, video of fashion influencers teach their followers how to embrace quiet luxury with low-cost pieces. It is usually done by limiting the wardrobe palette to only blacks, grays and beiges.
This move has become a hot topic among fans. inheritance, There, the protagonists wore solid business casual attire: well-tailored but visually boring knits, blazers, and slacks. For example, Kendall Roy’s Loro Piana cashmere baseball cap (retail price: $525) became a symbol of quiet luxury and new status.
Italian clothing brands Loro Piana and Brunello Cucinelli are among the most popular stealth wealthy uniforms. In addition to Kendall’s famous cap, the designer produces a variety of neutral-tone knits that cost hundreds (or thousands) of dollars each. Other popular items include Tom’s Ford and Xenia suits, Kite and The His Row everyday wear.
What all these brands have in common is that they are unbranded and usually without logos. Only very wealthy people, or those who are obsessed with wealth, will notice. For the richest people in the world, especially those with old assets, there is nothing to prove. Flashing famous logos and jewels are louches. Newly wealthy people may want to make their wealth known to more people, but generationally wealthy people really only care about making their wealthy peers aware of their status.
“Quiet Luxury [is] An item that does not feel luxurious at all with the naked eye. It could be $1, it could be $1 million,” said fashion TikToker’s Charles Gross. video. “Only those who wear it, and those who really scrutinize it, don’t know if it’s a quiet luxury or a luxury at all. The ultra-wealthy often have their closets filled with quiet luxury, because that’s what they normally do.”
As for the fictional Roy family, they do most of the betrayal. Inheritance, and for their wealthy people, Loro Piana is H&M, he said. The ultra-wealthy want to resemble the lower-income population when it comes to wardrobes, but their invisible, high-quality clothing is often made with more labor-intensive techniques and rarer fibers (Brunello’s knits are made from the ultra-fine vicuña wool of a llama-like animal that lives in the Andes Mountains).
This trend contrasts with the unstealth wealthy outfits that wear expensive trends and designer streetwear, such as monogrammed Louis Vuitton leathers, flashy Gucci belts, and rainbow Moncler puffers.
Stealth Wealth Fashion trends are influencing some wealthy people to imitate them, ditch athleisure and logomania and make them look more normal in the most purposeful and detailed way.