A spokesperson said the investment will help the company achieve its vision of being the first choice private label partner for Great British Chocolate in the UK.
The move follows a period of growth for the Lincolnshire-based private label chocolate supplier’s business, which saw its chocolate sales grow 68% annually in 2021, followed by another 12% in 2022. . This is likely due to a combination. It summarizes key trends such as the post-Brexit focus on British food and the continued popularity of affordable luxuries such as chocolate.
Hames’ growth is driven by consumer demand for alternative products due to inflation, with 41% of shoppers buying more private label than before the pandemic, and 77% of shoppers planning to buy more in the future, according to Hames statistics. He plans to continue.
The company has already invested in additional enrobing lines and cooling tunnels to add capacity for more chocolate coatings and vegan chocolate products. The new line will increase chocolate-coated production by 40%. Hames also purchased an additional one-shot his depositor for the factory. This will allow us to expand our ability to create cake decorations, truffles, chocolate advent his calendars, easter eggs and increase production of these core lines.
Carol Oldbury, managing director of Hames Chocolate, said: “As the cost of living rises, shoppers are turning more attention to private labels, and trust in the balance of price and quality that brands offer has never been greater.
“There has never been a better time to invest in new equipment to expand our production capacity. Our customers are keen to address growing consumer trends involving plant-based chocolate, so we We have set our sights on improving our chocolate production and packaging capabilities in this sector.
“This latest investment will further improve our overall efficiency and open up new revenue streams for both us and our customers.”